Marketing Strategy · Growth Systems · Brand Trust

Strong marketing connects the story, the system, and the result.

I'm Adrienn Wiebe — a marketing leader who turns complexity into clarity through growth strategy, performance marketing, lead generation, brand messaging, and accountable systems that scale.

CMODigital Marketing StrategyPaid Acquisition SEO / AEOVendor ManagementLead GenerationBrand Messaging
View my work Let's connect
Growth Impact
+42%
MQL growth · 2 yrs
Lead Volume
1,500+
Target leads / day

Clarity in strategy. Discipline in execution. Trust in the result.

0+
Years leading marketing & demand generation
0/day
Target lead volume planned to capacity
0+
Lead vendors & channels managed
0+
Acquisition sources tracked end-to-end

Great marketing is not just traffic. It is trust, timing, clarity, and follow-through.

My work sits at the intersection of performance marketing, brand strategy, customer-journey design, vendor accountability, compliance awareness, and executive communication. I help organizations understand what is working, fix what is not, and build marketing systems that can actually scale.

Performance

Paid media, CPL analysis, conversion optimization, campaign testing, reporting, and attribution.

Brand

Messaging, creative direction, content strategy, customer trust, and brand consistency.

Systems

Vendor management, process improvement, compliance reviews, documentation, and cross-functional execution.

About Adrienn

A marketing leader who cares about the numbers — and the people behind them.

I'm a digital marketing and growth strategist with hands-on experience across paid media, SEO, social campaigns, email marketing, vendor management, landing-page strategy, compliance-sensitive marketing, and executive reporting.

My strength is translating messy, complex marketing challenges into clear priorities, practical systems, and thoughtful messaging. I like work that requires both analytical precision and human judgment — where performance matters, but trust matters just as much. And I don't hand the hard parts to an agency; I lead from inside the work, coding and measuring alongside the team.

Outside the dashboard

Gardening, kayaking, estate sales, museums, game nights, farmers markets, writing, DIY home projects, and hunting down the best food trucks in town.

Core strengths

A growth leader who connects strategy, performance, and systems.

Because sustainable marketing does not come from isolated tactics — it comes from building the structure behind the results.

Growth Strategy & Channel Planning

Building practical marketing roadmaps that connect business goals to lead volume, budget, staffing capacity, and conversion outcomes.

Paid MediaOrganic GrowthFunnel StrategyForecasting

Paid Acquisition & Campaign Optimization

Managing and optimizing paid channels across search, social, PPC, and lead vendors — with a focus on quality, cost, and conversion.

Google AdsMeta AdsPPCCPLCAC

Marketing Systems & Reporting

Reporting structures, dashboards, and processes that help leadership see what matters.

Looker StudioGA4AttributionKPI Reporting

Brand Messaging & Creative Direction

Turning complicated services into clear, empathetic, trust-building messaging across every touchpoint.

CopywritingLanding PagesEmailSocial

Vendor Accountability & Lead Quality

Auditing lead sources, analyzing call quality, identifying gaps, and giving partners clear next steps.

Lead VendorsCall ReviewQuality Control

Compliance-Conscious Growth

Marketing strategies that account for consent, disclosures, TCPA-sensitive language, documentation, and responsible customer communication.

TCPATrustedFormConsent LanguageAudit Process
My approach

My approach is simple: make the work clear, measurable, and human.

Connecting growth planning, performance marketing, brand positioning, and operational systems into one clear path forward.

01

Clarity before complexity

The best strategies are easy to explain, even when the systems behind them are complex.

02

Quality over volume

More leads are not always better leads. I focus on the full path to a meaningful business outcome.

03

Trust is a growth strategy

Especially in sensitive industries, messaging has to be accurate, empathetic, and responsible.

04

Reporting drives action

Data is only useful when it helps people make better decisions.

Featured work

Marketing strategy for the space between the click and the outcome.

A few representative problems — and how I approach them. Click any card to expand.

Case Study 01

Scaling Lead Generation While Protecting Lead Quality

A full-funnel strategy connecting budget, lead volume, vendor performance, intake capacity, and client-acquisition outcomes.

Role: Strategy, reporting, vendor management
Focus: Lead generation, CPL, CAC, full-funnel analysis
Output: Roadmap, reporting structure, action recommendations
Traffic→Lead→Contacted→Packet sent→Returned→Client
CPL tracked by source
Intake capacity aligned to spend
  • The business needed to scale lead volume while keeping quality and cost under control.
  • Analyzed daily lead needs, current generation, intake capacity, and source mix.
  • Built strategic planning around internal vs. purchased leads.
  • Connected marketing output directly to operational capacity.
Case Study 02

Creating a Compliance-Aware Vendor Audit Framework

A structured approach to reviewing lead-vendor landing pages, opt-in language, disclosures, and documentation.

Role: Audit design, vendor communication
Focus: Compliance, lead quality, brand accuracy
Output: Audit framework, action items, standards
Consent language ✓
Disclosures & TrustedForm ✓
TCPA-sensitive claims review
  • Reviewed vendor landing pages for marketing and compliance alignment.
  • Created audit documents with conclusions and clear action items.
  • Translated legal recommendations into vendor-facing requests.
  • Standardized what compliant lead generation should look like.
Case Study 03

Building an Organic Growth Strategy for Search & Answer Engines

A roadmap for reducing reliance on paid leads through SEO, AEO, content strategy, and stronger attribution.

Role: Organic strategy, content prioritization
Focus: SEO, AEO, content ecosystem, attribution
Output: Content roadmap, AEO structure, measurement plan
Blog→Email→Social→Search→Answer engines→Lead capture
Paid reliance reduced over time
  • Identified the need to grow organic channels and reduce paid dependence.
  • Supported blog/article strategy, email integration, and social amplification.
  • Emphasized AEO-ready content structure for answer-engine visibility.
  • Connected organic growth to long-term lead efficiency.
Case Study 04

Executive Marketing Reporting That Drives Decisions

Weekly performance summaries translating spend, lead volume, CPL, source mix, and conversion trends into leadership-ready insight.

Role: Reporting design, leadership communication
Focus: KPI clarity, risk & opportunity spotting
Output: Weekly snapshot, takeaways, next steps
Spend & CPL trend ↑↓
Internal vs. purchased source mix
Key takeaway one line
  • Created concise weekly marketing updates for leadership.
  • Summarized spend, lead volume, source mix, and next steps.
  • Made complex data digestible without losing nuance.
  • Used reporting to surface risks and opportunities early.
Case Study 05

Designing a Trust-Building Email Marketing System

A newsletter and email strategy built around clarity, empathy, education, and conversion.

Role: Email strategy, template design direction
Focus: Engagement, trust, content-to-SEO link
Output: Template system, content modules, cadence
Hero article + resource
Client-friendly CTA clear
Footer trust signals ✓
  • Reworked email structure, visual hierarchy, and article promotion.
  • Analyzed competitor email marketing for what to avoid.
  • Focused on less-busy, more engaging templates.
  • Connected content strategy to SEO and customer trust.
Case Study 06

Human-Centered Review Response Strategy

Warm, varied, brand-consistent responses that acknowledge real customer experiences.

Role: Standards design, tone calibration
Focus: Reputation, empathy, compliance boundaries
Output: Response patterns for every review type
Warm + specific
Professional + compliant
Never robotic or repetitive
  • Developed public-facing review-response standards.
  • Balanced empathy, professionalism, brand tone, and compliance.
  • Created patterns for positive, negative, and sensitive reviews.
  • Ensured responses never felt robotic or repetitive.
Latest impact

Measurable results that move revenue

A few numbers from the last several years of building and optimizing demand-gen engines.

$0M+
Annual budget, managed weekly
Reallocated across Google, Meta, Microsoft, and 10+ lead vendors on real conversion data — roughly $90K every week.
0%
Customer-acquisition cost, cut YoY
By moving spend out of broad display into high-intent paid search and sharpening audience targeting.
+0%
Marketing-qualified-lead growth
Over two years, through demand generation, content marketing, and persona-based targeting.

But the numbers are only half the story. The lasting return is in the systems I've built to outlast me — clean measurement, honest attribution, and teams trained to run them.

Experience

A trajectory of building growth systems.

Senior marketing leadership across lead generation, SaaS, and regulated, compliance-sensitive categories.

Mar 2025 — Present

Chief Marketing Officer

Quikaid, Inc. · St. Petersburg, FL
  • Manage a $4M+ annual budget (~$90K/week) across Google, Meta, Microsoft Ads, and 10+ third-party lead vendors, reallocating weekly on lead quality and CPA.
  • Track every lead from first click to signed client, so channels and vendors are judged on conversions — not the cheapest clicks.
  • Built and maintain the full measurement stack (GA4, GTM, server-side tracking, conversion modeling) powering attribution across 13+ acquisition sources.
  • Custom-code landing pages and lead forms (HTML/CSS/JS) wired to the in-house CRM and conversion APIs — shipping in days, not agency weeks.
  • Own technical & on-page SEO and TCPA / consent governance across every touchpoint.
Sep 2024 — Mar 2025

Head of Marketing

Karoly Windows & Doors · Clearwater, FL
  • Cut customer-acquisition cost 33% YoY by sharpening targeting and shifting budget from broad display into high-intent paid search.
  • Lifted website conversion rate 29% in the first quarter by rebuilding landing pages and simplifying the quote-request flow.
  • Grew Google Search visibility 54% (71.4% top-impression rate); expanded Facebook reach 42% and referral visits 78.4%.
Dec 2022 — Sep 2024

Senior Director of Marketing

WOA Media · St. Petersburg, FL
  • Reduced CAC 18% and lifted conversion rate 25% through paid-media optimization, segmentation, and funnel redesign.
  • Boosted ROAS 32% in six months by reallocating budget into higher-return paid search and paid social.
Jul 2019 — Dec 2022

VP of Marketing & Demand Generation

Fischer International Identity · Naples, FL
  • Managed a $2M+ budget and a team of three across cybersecurity, government, healthcare, and financial-services verticals.
  • Grew MQLs 42% over two years and scaled organic traffic 35% through demand gen and content.
Jan 2018 — Jun 2019

Director of Business Development & Marketing

Trinity School of Natural Health · Warsaw, IN
  • Increased online enrollment 18% in three months and 27% in six through multi-channel marketing and KPI-driven reporting.
How I lead

Principles behind every decision

The same three ideas shape how I build teams, allocate budget, and measure what matters.

Revenue over vanity

Every channel, vendor, and dollar is judged on the leads that actually convert — not the cheapest clicks or the prettiest dashboard.

Build, measure, refine

Understand the problem, build something that makes sense, measure it properly, and keep refining until it works without friction.

Hands-on leadership

I don't hand the hard parts to an agency. I lead from inside the work — coding, tracking, and testing alongside the team.

What people say

Trusted by the people I've worked with.

A few words from colleagues, managers, and partners — drawn from LinkedIn recommendations.

"

Adrienn has unique expertise in digital strategy, analytics, and strategic planning, with a strong work ethic and unparalleled problem-solving skills. I would recommend her as a Digital Marketing Director — or any role she chooses to pursue.

WC
Whit Chisholm, Esq.
Former colleague
"

Adrienn is a great teammate and a pleasure to work with. Her energy, insights, and creativity make her a true asset — her talents shine through in everything she does, from large events to web and social.

BM
Bob McEwan
Colleague · Fischer International
"

Adrienn is highly energetic and adds tremendous value to every relationship — hard-working and creative. I highly recommend her when your goal is to grow the business.

KW
Kirk Wright
Former manager · LocaliQ
"

Adrienn is fantastic to work with — creative, insightful, and full of new ideas. Her thought leadership has proven invaluable, and she brings her A-game to every project.

GB
Greg Berg
Marketing collaborator
"

Adrienn is efficiency-oriented and process-focused. She creates and clearly communicates corporate marketing initiatives — her innovative approach and strong work ethic are genuinely impressive.

JY
Janet Yarbrough
Former colleague
"

Adrienn has unique expertise across digital marketing, web development, and audience targeting. Her leadership and organizational skills were invaluable — I learned a great deal from her.

BH
Brady Hicks
Former direct report
Let's talk

Great marketing creates clarity, momentum, and measurable growth.

Let's connect around acquisition strategy, performance marketing, brand positioning, and scalable systems that turn interest into outcomes.

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